Sometimes the best investment requires a subtle change of focus. According to Lisa Gray, the founder of graymatter Strategies LLC, one of the most important assets that a family can invest in is rarely considered an asset at all. “There are alternative assets within the family that most families overlook: the family members themselves, the hidden talents and abilities that are there.” By investing there, she says, families can “have returns at multiple levels: in the relationship with the family member and in the material form to the family’s wealth.”
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