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The Flight to Control

Benno Raeber of Prime Advisory Group Risk Management for LatAm Families


DEC, 2011

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Benno Raeber, a Principal at Prime Advisory Group, a family office, describes his firm as “essentially a risk management group.” With offices inImage Zurich, the Bahamas, and Ireland, the firm serves mostly five large clients, two of which reside in LatAm, while the others have invested or are looking to invest there, specifically in Brazil, Ecuador, Colombia, and Venezuela. Distilling what he sees as the main trend in the region in terms of managing risk, he says that, important as liquidity no doubt is, investors care more about control and tangibility.

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