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Torrontes: The Next Malbec

A discussion regarding Torrontes as the next Malbec


NOV, 2009 torrontes By Dan Karlin Since 2004 no other country has seen the meteoric rise in volume, value and market share figures that Argentina has in the import segment of fine wine to the U.S. Over the last two years, while all other segments of imported wine have been down in both value and volume—except for Argentina’s across the Andes rival—Argentina has seen value increase in 2008 by 26.6% (U$ 500m) and volume by 15.6% (18.1m 9L cases), and through 3Q 09 value was up 8.8% and volume 8.9%. (It’s important to note that over 50% of all wine sales in the U.S. are done in 4Q of any year due to the Holidays.)   The majority of the reason for this growth during a recessed world economy is due to the great value that is Malbec. But of recent, Argentina&....




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