A look at VivaReal: LatAm Real Estate Moves Online
In the United States 90% of home buyers start their search online according to the National Association of Realtors (NAR). There is no concrete data available to compare this with Latin America, but internet penetration in the region has been growing at over 850% (Internet World Stats) since 2000 causing more people to go online in search of property. There is no central database for all the properties in Latin America and most property listings are not online yet. This is why there is a need for VivaReal.
VivaReal was founded by Internet entrepreneurs Brian Requarth and Thomas Floracks. Their goal is to be the leading marketplace for buying, selling and renting real estate throughout Latin America and the Caribbean. The company has gained traction fast since it launched websites in Brazil, Colombia and Mexico....
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